Communications &
Creative for Causes
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AARP / Life Reimagined

Making a new chapter
easier to imagine.

AARP's Life Reimagined helped people find their next step during life's big transitions. We brought that purpose into focus through copywriting and original design, showing what the program offered and how people could take part. From a personal LifeMap to practical membership options, we made room for the details people needed to feel that this program could be for them.

Our role
Copywriting & content structure
Original visual design
Client
AARP / Life Reimagined
Direct engagement
Life Reimagined: Welcome to What’s Next — A New Model of Customer Engagement.

The LifeMap

Color-coded LifeMap panels for gifts, passions, values, connection, and personal impact.
Making an abstract idea tangible: the elements of a personal LifeMap.
A branching graphic connects portraits with values, purpose, inspiration, well-being, and passion.
Keeping the human motivation visible alongside the program details.

Additional examples

LifeMap overview with personal guides, coaching, activity cards, and examples of the program tools.
The LifeMap offering brought together in a single overview.
Essential, Select, and Premium membership levels compared in three colored columns.
A structured comparison of membership options.
Three implementation pathways showing patient support, employee benefits, and community outreach over twelve months.
Program pathways clarify each step and point of participation.

Help people see the value
in what you do.

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