Communications &
Creative for Causes
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Case Foundation

Jean Case
TEDX Talk

Jean Case's TEDx talk asked audiences to rethink who gets the chance to become an entrepreneur. We supported that message with original visuals and copywriting, giving key ideas room to land while keeping her voice at the center. Our work also helped explain the Case Foundation's impact investing initiatives. Each piece served the same need: helping people understand the foundation's work and why it mattered.

Our role
Visual design & storytelling
Copywriting
Featured engagement
Jean Case — TEDxMidAtlantic
Unlocking the American Dream, 2016
Unlocking the American Dream — Jean Case, TEDxMidAtlantic, with The Case Foundation logo.

A wider picture of entrepreneurship

A three-panel photographic composition of prominent technology founders.
The familiar image of entrepreneurship, presented as a starting point for the argument.
A three-panel portrait composition from Jean Case’s TEDx presentation.
Challenging a narrow view of who gets to be an entrepreneur.

The case for opportunity

A pie chart illustrating the geographic concentration of venture capital using figures from the original 2016 talk.
A geographic funding comparison from the original talk, designed around one clear visual contrast.

Additional examples

A newspaper-style headline and a prominent figure about women-owned businesses from the original talk.
An editorial treatment brings attention to women entrepreneurs.
A headline clipping about women-led companies paired with a large circular numeric callout.
A key comparison emphasized through scale and a focused callout.
Case Foundation Impact Investing Network Map cover with a view above clouds and colorful connected nodes.
A visual introduction to the Impact Investing Network Map.
Case Foundation overview connecting philanthropy, entrepreneurship, and civic engagement in a circular diagram.
A connected diagram of the foundation's areas of focus.

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important moment count.

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